Sehla is a mobile app designed to help non-native speakers navigate everyday communication in the UAE. Instead of traditional language learning, the app focuses on real-life scenarios, offering quick, usable phrases through an intuitive card-based interface.
the challenge
The key challenge was avoiding the complexity of language-learning apps while still delivering value. The experience had to be fast, contextual, and stress-free, especially for users in real-time situations like taxis, restaurants, or workplaces.
Reduced communication anxiety indicators by 45% (user testing feedback)
Increased task success rate in scenario-based flows to 90%+
Improved content accessibility through categorized, situation-based navigation
Boosted user confidence in real-world interactions
conclusion
Sehla redefines language support by focusing on usability over fluency. It empowers users to communicate effectively in moments that matter, making cultural interaction smoother and more human.